Home Real Estate The Most Common Types of Real Estate Postcards  

The Most Common Types of Real Estate Postcards  

by Danny White

In today’s highly competitive real estate industry, agents and brokers need to stand out from the crowd to grab the attention of potential homeowners. The demand for potential homeowners is high, and their attention span is low, so it’s essential to make a lasting impression quickly. With that in mind, real estate postcards are an excellent way to reach out and grab someone’s attention.

There are many real estate postcards providers, each with unique offerings. Knowing which is right for you and your business cannot be easy. One such provider is Wise Pelican, which offers various postcard templates for agents. 

Here is an overview of some of the most common types of real estate postcards:

Just Listed Postcards:  

These postcards indicate a new listing available to your sphere of influence. It’s an excellent way to generate interest in your listing and prompt potential buyers to contact you for more information. For instance, if you have a listing in a highly sought-after neighborhood, a just-listed postcard can be a great way to generate buzz. 

Market Update Postcards:

This postcard can keep your sphere of influence updated on the real estate market. It’s also great to stay top-of-mind with potential buyers and sellers. By providing valuable information on the state of the market, you can position yourself as a trusted resource and expert. For instance, you might provide statistics on the average price of homes in your area or information on recent trends. 

Just Sold Postcards:

These postcards are a great way to showcase your recent successes. They can also prompt potential clients considering selling their homes to contact you for a consultation. For instance, if you’ve recently sold a home in a sought-after neighborhood, a just sold postcard can be a great way to generate interest from potential sellers. 

Open House Postcards:

A postcard is a great way to generate interest and attendance if you’re holding an open house. Be sure to add all the essential details, such as the open house’s date, time, and address. You may also wish to emphasize any particular property features that you believe would appeal to potential buyers. They should also add a call-to-action, such as “RSVP Today!” or “Register Now!” to prompt potential attendees to take action. Including a photo of the property on the postcard would also be helpful.

Automated Seller Valuation:

An automated seller valuation postcard is a great way to generate leads from potential sellers. It’s an easy and unique way to estimate their home’s value without committing to a full appraisal. They consist of a message telling the recipient they will be valued for their house if they complete a specific action. This action is generally visiting a website or providing their contact information. 

If you plan to order any of these postcards for your business, you can check out Wise Pelican. With a wide variety of templates, you’re sure to find the perfect one for your business.  


The most common real estate postcards feature properties for sale, open houses, new listings, and just sold properties. While each postcard type serves a different purpose, they all have one goal: generating leads and driving sales. So, if you’re looking to boost your real estate business, make sure to give some of these postcards a try.